What is PureCrop Tech?

PureCrop Nanotech. It’s the driving force behind many of the products offered by West Coast Ag Products—and it’s what makes these products so unique and effective. It is the concentrated solution at the base of these products that delivers its benefits by working with the plants’ natural electrical systems. This unique electrical property helps our products to work in harmony with nature. The benefit of measuring at the nano-level means our products can deliver their benefits to each individual cell in the plant. We use PureCrop Nanotech in our products because it allows them to deliver inputs more effectively than any other product on the market today.

Benefits of “Powered by PureCrop NanoTech”

Our colloidal micelle nanotechnology sets us apart from the competitors and gives our products their competitive edge.

    • Our micelle measures ~1 nanometers wide, in comparison a plant cell wall is between 10,000 – 100,000 nanometers!
    • This is small enough for the micelle to slip through the walls of plant cells, allowing the plant to absorb it directly
    • There are 2 ways the nanoparticle travels through the cell wall of plant:
      • The cell wall of the plant is a complex matrix, where only a few materials pass through the plant cell. Upon proceeding through the apoplastic pathway, NPs passing through these pores diffuse between the cell membrane and the plasma membrane and are subjected to osmotic pressure. Many types of NPs reach the endodermis, the symplastic pathway allowing the entry of nanoparticles through the innards of the plasma membrane; this pathway is more important than the apoplastic pathway.
    • Using materials made from plants and organic matter reduces abiotic stress that can be caused by synthetic chemicals.
    • Organic material is widely accepted and utilized by the plant compared to synthetic material.
    • Naturally biodegrades after 7 – 10 days of application, leaving the environment unaffected.
    • PureCrop NanoTech offers a wide range of chemical compatibility with broad use across the pH spectrum.
    • Our colloidal micelle is zwitterionic. It has a net formal charge of zero, but negative and positive formal charges on individual atoms within its structure.
    • It is a “Supramolecular surfactant”, a self assembling cluster of surfactant molecules.


    Get answers to common questions and deep dive into the science behind all of our products.

    What is Nanotechnology and how is it used in Agriculture?

    Nanotechnology refers to the science and engineering of tiny objects between one and 100 nanometers (a nanometer is one billionth of a meter).

    The USDA recognizes the rise in the use of nanotechnologies in agriculture, "Researchers and farmers need nanotechnology, such as nanoscale biosensors and nanoparticles, to get an inside look at and manipulate processes like the spread of pathogens. Innovations in nanotechnology can help safeguard food security and protect the public from pathogens in food, water and the environment."

    Do all WCA products contain PureCrop NanoTech?

    Yes! All of our products start with our proprietary PureCrop Nanotech base solution.

    Fun Fact: The solution was originally developed by scientists in Hawaii who were researching plant-based chemistries to cure cancers in humans!

    Do other companies use PureCrop NanoTech?

    Nope! The proprietary formulation process is only available to West Coast Ag Products. 

    What is a colloidal micelle?

    Micelles are nanosized colloidal dispersions with a hydrophobic tail and a hydrophilic head. The hydrophobic core acts as a reservoir for inputs, and the hydrophilic shell stabilizes the hydrophobic core. The unique properties of micelles make them an effective method of delivering active ingredients to crops, improving yields and crop health while reducing the number of pesticides used. By using micelles, farmers can create a better agricultural system that is healthier and more sustainable than the current model. Learn more below.

    Diagrams & templates

    Graphics, infographics, and additional resources to enhance your understanding of our products.

    Small is this nanoparticle

    Colloidal Micelle

    Size is what sets us apart. Our nano-micelle is so small that it’s smaller than a large water droplet.

    *average micelle is 1-4 nanometers

    Micelle Art Board
    Hydrophobic Tail
    [Negative charge]
    [Nutrients or other products]
    Hydrophilic Head
    [Positive charge]
    • Micelle Molecule

      The micelle is a molecule composed of phospholipids that are formed by the combination of fatty acids derived from corn and soybean oil. The hydrophobic tail of the fatty acid and the hydrophilic phosphate head of the phospholipid form together to create a spherical structure that is suspended in water, rather than separating like traditional oils do.

    • Molecule Size

      The dimensions of an individual micelle range from 1 to 4 nanometers, which is equivalent to one billionth of a meter. In comparison to the micelle, 440 Oil has a size that is 23% greater. It is worth noting that the tip of a ballpoint pen can accommodate one billion micelles.

    • Encapsulation Properties

      Colloidal micelles possess the ability to encapsulate and transport a variety of both polar and non-polar particles, including nutrients and other products, effectively serving as a stable medium for their transportation within the plant. Furthermore, their small size allows them to be easily consumed by the plant, without blocking the stomata, leading to more efficient delivery of the encapsulated particles.

    Products that use "PureCrop NanoTech"

    Dig deeper into the science that powers all of our products.

    NanoCrop Logo
    PureCrop Logo
    Comong Soon logo -wca 2
    Comong Soon logo -wca 2

    Learn more about "PureCrop NanoTech"

    Spray your way💦 Apply PureCrop in countless ways that fit both your crop size and your lifestyle. With #organic PureCrop, you can say goodbye to the hazmat suit and mask. Our plant-based formula is sustainable, tests 100% clean, eliminates sap-sucking insects, washes away mold & mildews, and stimulates healthy plant growth — all for a more reliable (and profitable) harvest 🌱 Application Tips: 💧 Mixing: Fill a container with fresh, clean water. Add PureCrop concentrate. Shake or stir. Spray or use as a root drench. 💧 Coverage: Apply PureCrop liberally to the tops and underside of leaves, stems, and the soil’s surface. 💧 Sprayers: Various sprayers can be used; however, we recommend atomizers for best coverage. 🕐 Time of Day: Spray early morning or in the late evening while humidity is higher and temperatures are lower. This will ensure a more extended working period with higher efficacy. PureCrop1 Dilution Rates: 🟢 For treatment foliar spray: 2 oz per gallon, every 2-3 days. 🟢 For treatment root zone: 1/2-oz per gallon, every water. 🟢 For preventative foliar spray: 1 oz per gallon, every 7-10 days. Exact measurements for each grower will differ slightly due to variations in crops, growing methods, and geography. Make slight adjustments until you’ve found the ratios that work for you! #Insecticide – #Fungicide 🌱One Organic Formula Simplify with PureCrop1 Learn more at https://wca.farm

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